who is BE?
BE is more than just a makeup company; it's a beacon of empowerment and self-expression. Our mission is to inspire our customers to embrace their uniqueness and celebrate their inner beauty. We believe that makeup should enhance, not define, one's inherent charm and confidence. True beauty radiates from within. With our range of high-quality products, we empower individuals to express themselves creatively while embracing their natural features.
Target Audience
The customer would be young adult and looking for premium makeup at an accessible price point. "Be" is for everybody, even if the branding is directed to a younger audience. The brand is free to be very colorful and playful, and should feel light and carefree. It is important that the visuals also communicate the quality of the products that touch people's skin.
visual identity
The design is created to reflect the customer's own beauty back at them. With a distinctive and bold logo, BE reflects the strength and individuality of our customers. We encourage self-love and authenticity through our 'BE' mantra, while vibrant colors promote confidence. Despite its sleek simplicity, our brand caters to a diverse range of personalities, inviting everyone to find their vibe with us.
This tagline is intended to be a confidence boost for customers that they have beauty without the makeup.
THe pattern featured here is a repetitive element unique to this line of makeup.
The logo is done by hand and not based on a typeface, so it is completely unique
