who is iCoir?
iCoir sells bulk coconut based materials are used by home owners and gardeners around the world to maintain great lawns and gardens, as well as the professional commercial plant growers, iCoir takes it's responsibility seriously to provide the highest quality materials possible.
Target Audience
Both home owners and landscapers are in need of quality coir pith. The majority of customers are 30-50 years old.
Strategy
The product should stand out on the shelf from other pith and soil products. The logo should be striking and the colors eye catching. The brand should convey reliability and trustworthiness to professional landscapers. It also needs to be approachable and accessible for home owners to use.
Competitors
icoir Previous Branding
Pitch Deck
