scope:
Fun Timez hadn't updated their logo in quite awhile, so they wanted a new logo before anything else. They then wanted a full packaging design for five various flavors of hemp infused gummies. Each one required a label for the bottle containing the gummies, as well as the box that it came in.
Concept:
Nature Bonding. The client wanted the emphasis to be on adventure and outdoor activities. They wanted "Fun Timez" to be a key ingredient for your bonding moments in great outdoors. Think: bonfire in the woods, vibing on a mountainside, soaking in the sights.
To communicate this experience, our team wanted lively colors and a lot of movement. We decided that little stick figures would be doing different activities on each side of the box. This way the customer could insert themselves in these adventures!
